Digital marketing strategy
Where marketing should focus, which audiences matter commercially, and what the plan needs to achieve over the period ahead.
Marketing that earns its place in the budget
We plan campaigns, run them across digital channels, and measure what they returned — so the next round of spend is a decision rather than a guess.
EXAMPLE MARKETING LTD
A marketing and digital marketing company registered in England and Wales, company number 143990941.
Pennine Five Campus
41 Silver Street Head
Sheffield, South Yorkshire, S1 2DD
41 Silver Street Head
Sheffield, South Yorkshire, S1 2DD
Marketing services
Nine areas of work. Most engagements combine a few of them; some are a single piece of work with a defined end.
Performance marketing
Paid activity managed against a commercial target — budget allocation, bidding, creative testing and ongoing optimisation.
Digital advertising
Search, social, display and video advertising: account structure, audience targeting, creative briefing and placement.
Campaign planning
Turning an objective into a runnable plan — messaging, channel mix, timings, budget split and the measures that will judge it.
Audience and market analysis
Who the buyers are, how they search and compare, and where the competitive space is crowded or open.
Marketing analytics
Analytics and conversion tracking set up properly, with reporting that connects marketing activity to commercial outcomes.
Marketing technology
Selecting and configuring the tools a marketing team runs on — analytics, tag management, CRM, automation and consent handling.
Digital growth consulting
Advisory work for teams deciding where to invest next: reviewing current activity, testing assumptions and sequencing the options.
Online brand strategy
Positioning, proposition and messaging that hold up across every digital channel a prospect will encounter.
How we work
Three commitments that hold whatever the size of the engagement.
Strategy before spend
Budget decisions get easier once the objective, the audience and the success measure are settled. We start there, whatever the channel mix turns out to be.
Channels on merit
We have no media to sell and no platform to favour. A channel is recommended because it fits the objective, and dropped when it stops earning its place.
Measurement you can check
Tracking, attribution and reporting are specified at the outset, so results can be examined rather than taken on trust.
How an engagement runs
Four stages, in order. Each one produces something you keep, whether or not you continue to the next.
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01
Discover
We review what is running now, what the data actually shows, and what the commercial objective is. This stage often corrects the brief before money is committed.
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02
Plan
Audiences, messaging, channel mix, budget split and timings are written into a plan, alongside the measures that will be used to judge it.
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03
Activate
Campaigns are built and launched, tracking is verified before spend begins, and creative and targeting are adjusted as evidence comes in.
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04
Measure
Reporting shows what the activity returned, what it cost to get there and what we would change next. The reasoning is shown, not just the numbers.
Where marketing usually stalls
The situations we are most often asked into. If one sounds familiar, it is a reasonable place to start a conversation.
Spend is committed before the objective is
Budget is set by last year's figure and split by habit. Nobody can say what a good outcome would look like, so nobody can say whether the spend worked.
Reporting shows activity, not outcome
Dashboards are full of impressions, clicks and followers, but none of it connects to enquiries, pipeline or revenue in a way a finance team would accept.
Channels are chosen by habit
The mix reflects what the team already knows or what an agency already sells, rather than where the audience actually makes decisions.
The tracking has drifted
Tags, goals and consent settings were configured once and never revisited. The data still arrives, but it no longer describes what is happening.
Campaigns launch without a measurement plan
Measurement is added afterwards, which means the baseline is gone and the result can only be argued about rather than established.
The team is stretched across too much
A small in-house team is running every channel at once. Focusing the effort tends to achieve more than adding another channel to the list.
About the company
Example Marketing LTD is a marketing and digital marketing company registered in England and Wales, with its registered office in Sheffield. We work with organisations that want their marketing planned deliberately, run properly and reported honestly.
Engagements are scoped in writing before they begin, so the work, the deliverables and the basis of the fee are clear from the outset.
- Registered name
- EXAMPLE MARKETING LTD
- Company number
- 143990941
- Registered office
- Pennine Five Campus
41 Silver Street Head
Sheffield
South Yorkshire
S1 2DD - [email protected]
Start a conversation
Tell us what you are trying to achieve and what is running at the moment. We will reply with an honest view of whether we are the right people for it.
- A short description of the objective is enough to begin.
- We will say if a piece of work is not worth doing.
- Marketing consent is separate from an enquiry, and always optional.
Prefer email? Write to [email protected].
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